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Company statements / financial news releases – Think ahead. Try and predict some of the likely questions from analysts and investors and answer

them up front within the release.

Be as factual as possible and avoid putting too much gloss or spin upon an announcement. If it is bad news, be honest about the situation.

Releases should strike a fine balance between being as transparent as possible about your

business and not giving away valuable competitive

information.

Where doubts remain IR advisors can be used to give input to materials prior to release.

Remember that investors, analysts, journalists and other key audiences often receive hundreds of releases each week.

Do not bombard your contacts with unnecessary releases because they will then tend to ignore important information.

At the same time, never shy away from sending out price-sensitive information in line with the regulations.

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