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Company presentations and meetings –There is nothing worse than a flawless presentation to the wrong audience. Make sure that your contact database is up to date and that you know the information needs of the audience to whom you are going to present.

Larger traded companies tend to slightly tailor their presentations according to the

information or cultural needs of shareholders in different markets. There is nothing to stop smaller companies from taking the same tack on a domestic basis - as long as they abide by the rules for the release of price-sensitive information.

Prepare in advance for all presentations and

persuade those giving the presentations that they need to set time aside for a rehearsal.

IROs should assess the ability of their senior management to convey corporate messages to the financial community. Frequent presentation training is a crucial part of any IR programme, regardless of the seniority of those making the presentation. It ensures that presenters are up to date with current issues, on their toes, and helps them avoid falling into the same traps time after time.

Page 51 - Wakabayashi Fund LLC PPT 1 6 2012

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